Skoda was looking for a new target group for the Skoda Yeti, owners of compact cars. And one of them found exactly it on a international film starring the Pimp my Ride veteran and hip hop legend Xzibit. He just wanted to Pimp his beaten-up car at Xzibit's garage but the guys from the "Czech Coast Customs" had a much better business plan in mind.
Agency: Leagas Delaney Hamburg, 2011/2012
Role: Senior Art Director/co-Writer
Director: Jonathan Herman
Photographer: Jan Steinhilber