Brazilian Creative Director from Fortaleza, an amazing beach town where Brazilians go for holidays (see pictures). Nevertheless, in 2006 he decided to exchange sun and beach for cold and rain in Germany and later on Czech Republic, what may proof his mom's theory that he is not completely sane.
Since than he lived and worked in Cologne, Düsseldorf and Prague until he arrived in Hamburg. Also spent nearly 3 months travelling around Asia. Worked at Leagas Delaney for clients as SKODA, ALNO, Staropramen Beer and Ferrero, at Jung von Matt for Mercedes-Benz.
He studied Business Management, Communication Sciences, and Design. But even before finishing his studies he started his career as Art Director working for clients such as General Motors. He did so because he was actually good in Math, Physics and Programming, not being able – at the time – to draw even a stick figure. And following this logic, he wrote his final work about consume and consume goods advertising in the GDR. Well, he likes challenges.
He speaks Portuguese(incredibly fluent), English, German, Spanish and is able to order a meal or drinks right in Czech. But he still wants to learn French, Russian and/or Chinese.
No, he isn't a stunning dancer nor an great football player but lately got a dual citizenship Brazilian/German which avoid losing in situations like 7x1 on the World Cup.
Since 2014, he brought his international and car expertise to Publicis Pixelpark as Creative Director, looking mostly after Renault and Dacia accounts. But he is also one of the key Creatives on new Business and experimental advertising.
He holds a rich number of national and international awards and believes that all the new possibilities given to consumers nowadays require a new ways to communicate.
Portuguese mother tongue
English fluent listening, speaking reading and writing
German fluent listening, speaking and reading. Good writing
Spanish fluent listening and reading. Good Speaking. Regular writing
„Socialism goes shopping:consume and consume goods advertising in the German Democratic Republic“. Fortaleza/ Brazil